APPLICATION OF ETHNOGRAPHY AND CONJOINT ANALYSIS TO DETERMINE KEY CONSUMER ATTRIBUTES FOR LATTE-STYLE COFFEE BEVERAGES
Article first published online: 10 JAN 2012
© 2012 Wiley Periodicals, Inc.
Journal of Sensory Studies
Volume 27, Issue 1, pages 48–58, February 2012
How to Cite
JERVIS, S.M., LOPETCHARAT, K. and DRAKE, M.A. (2012), APPLICATION OF ETHNOGRAPHY AND CONJOINT ANALYSIS TO DETERMINE KEY CONSUMER ATTRIBUTES FOR LATTE-STYLE COFFEE BEVERAGES. Journal of Sensory Studies, 27: 48–58. doi: 10.1111/j.1745-459X.2011.00366.x
- Issue published online: 1 FEB 2012
- Article first published online: 10 JAN 2012
- Accepted for Publication November 30, 2011
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