By associating materials of another universe with the product of yet another universe, cosmetic marketing teams wish to bring even more emotions and reinforce the interpretation of a sense by conveying the sensorial properties of a product with sensorial images contained in other product universes. This study aimed at characterizing sensorial descriptors of velvet fabrics so as to identify the descriptors relevant to cosmetic emulsions. A panel of 10 judges, expert in cosmetics, was therefore trained and qualified on velvet fabrics.
At the end of this study, the panelists were efficient on a structured scale, in which each descriptor was associated to a reference fabric. The product profiles of cosmetic emulsions were carried out around the velvet universe, thus demonstrating that most of the sensations expressed in a cosmetic product could be explained through the characteristics of velvets.