PHYSICAL DISTRIBUTION AND CHANNEL MANAGEMENT: A KNOWLEDGE AND CAPABILITIES PERSPECTIVE

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  • *Like all invited papers and invited notes, the original version of this manuscript underwent a double-blind review process.

Abstract

This paper examines the interrelationship between physical distribution and channel management. A conceptual framework is developed, based on industry and firm conditions, to explain the relative importance of physical distribution functions in the field of channel management. The need for knowledge transfer and integration among channel members to enable organizational capabilities lies at the heart of the research approach.

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