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Keywords:

  • theorizing;
  • theory building;
  • research evaluation;
  • non-significant results

The absence of significant and counter-intuitive findings is oftentimes considered a troubling weakness of a doctoral dissertation, and more in general of any piece of research. I suggest that these problems can be mitigated by incorporating practitioners' perspectives in the early theorizing steps of the research. I also propose that the researcher should focus on asking questions that are theoretically and practically intriguing, instead of becoming too concerned by the counter-intuitiveness of expected findings.