Acknowledgments: The author thanks Christian Rink for his efforts in data collection. He acknowledges the helpful comments of participants at the 2009 Academy of Management Annual Meeting, Chicago. He also would like to thank the Co-Editor-in-Chief and the anonymous associate editor and three reviewers for their significant contributions to the improvement of this article.
Tapping Supplier Innovation
Article first published online: 17 APR 2012
© 2012 Institute for Supply Management, Inc
Journal of Supply Chain Management
Volume 48, Issue 2, pages 37–52, April 2012
How to Cite
Wagner, S. M. (2012), Tapping Supplier Innovation. Journal of Supply Chain Management, 48: 37–52. doi: 10.1111/j.1745-493X.2011.03258.x
- Issue published online: 17 APR 2012
- Article first published online: 17 APR 2012
- new product development;
- supplier integration;
- fuzzy front end;
- buyer–supplier relationship;
- regression analysis;
Tapping supplier innovation necessitates the effective management of the “fuzzy front end” of the new product development (NPD) process. This study considers the role of suppliers in the fuzzy front end and the influence of supplier integration on the focal firm's NPD outcomes. Project-level data with multiple informants indicate a strong positive relationship between supplier integration in the fuzzy front end and NPD project performance. Furthermore, relationship-specific assets and supplier integration in the firm's NPD process moderate this relationship.