The research reported here was supported by funds granted to the Institute for Research on Poverty at the University of Wisconsin-Madison by the U.S. Department of Health and Human Services pursuant to the provisions of the Economic Opportunity Act of 1964. The conclusions expressed herein are those of the author(s).
Nutrition Labels: An Exploratory Study of Consumer Reasons For Nonuse
Article first published online: 4 MAR 2005
Journal of Consumer Affairs
Volume 15, Issue 2, pages 301–316, Winter 1981
How to Cite
KLOPP, P. and MacDONALD, M. (1981), Nutrition Labels: An Exploratory Study of Consumer Reasons For Nonuse. Journal of Consumer Affairs, 15: 301–316. doi: 10.1111/j.1745-6606.1981.tb00715.x
- Issue published online: 4 MAR 2005
- Article first published online: 4 MAR 2005
Studies of consumer usage of nutrition labels required by the Food and Drug Administration have found that usage levels are low. A mailback survey of food shoppers in Madison, Wisconsin was conducted to determine who uses nutrition labels as well as reasons for nonuse. Multiple regression analysis revealed that compared to users, nonusers did not rate themselves as highly on nutrition knowledge, were less likely to plan meals in advance, and were not as highly educated. When asked why they did not use labels, most nonusers said they did not need them, and a sizable group reported their shopping practices pre-empt label usage. Nonusers also felt that a sample label had too much information. When asked to perform computations from sample label information, nonusers were less successful than users. The implications of these findings for nutrition education efforts are discussed.