The Ohio Agricultural Research and Development Center funded the research.
Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases
Article first published online: 3 MAR 2005
Journal of Consumer Affairs
Volume 35, Issue 1, pages 96–119, Summer 2001
How to Cite
DICKSON, M. A. (2001), Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases. Journal of Consumer Affairs, 35: 96–119. doi: 10.1111/j.1745-6606.2001.tb00104.x
- Issue published online: 3 MAR 2005
- Article first published online: 3 MAR 2005
This study empirically analyzed whether consumers making apparel purchases would use a label guaranteeing certain working conditions were present during garment production. While a potential market segment for the No Sweat label was identified, evidence suggests that only a small percentage of consumers would be influenced by the label. This small market segment was profiled on its psychographic and demographic characteristics, and the extent to which the No Sweat label would influence future purchases was examined.