This is the first of two refereed papers on this topic. The second, to appear in the Summer 2003 issue, follows up with more specific proposals for incorporating antifactual claims into theories, studies, policies, and actions involving consumer information.
A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content
Version of Record online: 3 MAR 2005
Journal of Consumer Affairs
Volume 36, Issue 2, pages 263–283, Winter 2002
How to Cite
PRESTON, I. L. (2002), A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content. Journal of Consumer Affairs, 36: 263–283. doi: 10.1111/j.1745-6606.2002.tb00433.x
- Issue online: 3 MAR 2005
- Version of Record online: 3 MAR 2005
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