This is the second of two refereed papers on this topic. The first, appearing in the Winter 2002 issue, introduced the concept of antifactual content and discussed the value of incorporating it into theories studies, policies, and actions involving consumer information.
Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions
Version of Record online: 3 MAR 2005
Journal of Consumer Affairs
Volume 37, Issue 1, pages 1–21, Summer 2003
How to Cite
PRESTON, I. L. (2003), Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions. Journal of Consumer Affairs, 37: 1–21. doi: 10.1111/j.1745-6606.2003.tb00437.x
- Issue online: 3 MAR 2005
- Version of Record online: 3 MAR 2005
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