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Desires Versus the Reality of Self-Regulation
Article first published online: 3 MAR 2005
DOI: 10.1111/j.1745-6606.2003.tb00462.x
Additional Information
How to Cite
ROTFELD, H. J. (2003), Desires Versus the Reality of Self-Regulation. Journal of Consumer Affairs, 37: 424–427. doi: 10.1111/j.1745-6606.2003.tb00462.x
Publication History
- Issue published online: 3 MAR 2005
- Article first published online: 3 MAR 2005

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