Karen Russo France is an associate Professor in the Department of Marketing at West Virginia University (firstname.lastname@example.org).
Policy makers’ paradigms and evidence from consumer interpretations of dietary supplement labels
Version of Record online: 23 MAR 2005
Journal of Consumer Affairs
Volume 39, Issue 1, pages 27–51, Summer 2005
How to Cite
Russo France, K. and Fitzgerald Bone, P. (2005), Policy makers’ paradigms and evidence from consumer interpretations of dietary supplement labels. Journal of Consumer Affairs, 39: 27–51. doi: 10.1111/j.1745-6606.2005.00002.x
The authors would like to thank Dennis Murphy for his helpful comments on earlier versions of this manuscript.
- Issue online: 23 MAR 2005
- Version of Record online: 23 MAR 2005
The regulation of marketplace information regarding health and nutrition is in flux. Nowhere, perhaps, is this more evident than in the dietary supplement industry. Herein, we present an experiment that examines the two major types of claims used for dietary supplements, testing the underlying assumptions made by policy makers. Our study suggests that a direct-effects consumer decision-making model does not apply in this context; instead, consumers process label claims through various biasing filters.