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References

  • Anderson, Martin. 1992. Imposters in the Temple. New York: Simon and Schuster.
  • Armstrong, J. Scott and Randall Schultz. 1993. Principles Involving Marketing Policies: An Empirical Assessment. Marketing Letters, 4 (3): 253265.
  • Goldberg, Steven. 1996. The Erosion of the Social Sciences. In Dumbing Down: Essays in the Strip Mining of American Culture, edited by Katherine Washburn and John F. Thornton (97114). New York: W.W. Norton and Company.
  • Gould, Stephen Jay. 1985. The Flamingo's Smile: Reflections in Natural History. New York: W.W. Norton and Company.
  • Rotfeld, Herbert Jack. 2000. The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing. Journal of Marketing, 64 (April): 122126.
  • Stigler, George J. 1985. Memoirs of an Unregulated Economist. New York: Basic Books.