The authors wish to thank Drs. Brenda Cude, Karen King, Wendy Macias, Spencer Tinkham, and George Zinkhan, all of the University of Georgia, for their helpful comments and suggestions.
Perceived Third-Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising
Article first published online: 24 FEB 2006
Journal of Consumer Affairs
Volume 40, Issue 1, pages 90–116, Summer 2006
How to Cite
JISU, H., DELORME, D. E. and REID, L. N. (2006), Perceived Third-Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising. Journal of Consumer Affairs, 40: 90–116. doi: 10.1111/j.1745-6606.2006.00047.x
The research was partially funded by a grant from the American Academy of Advertising to the second and third authors.
- Issue published online: 24 FEB 2006
- Article first published online: 24 FEB 2006
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