The authors wish to thank MSI International, a full-service marketing research firm in King of Prussia, PA, for the use of their Internet panel.
The Effects of Summary Information on Consumer Perceptions of Mutual Fund Characteristics
Article first published online: 22 FEB 2008
2008 by The American Council on Consumer Interests
Journal of Consumer Affairs
Volume 42, Issue 1, pages 37–59, Spring 2008
How to Cite
KOZUP, J., HOWLETT, E. and PAGANO, M. (2008), The Effects of Summary Information on Consumer Perceptions of Mutual Fund Characteristics. Journal of Consumer Affairs, 42: 37–59. doi: 10.1111/j.1745-6606.2007.00093.x
- Issue published online: 22 FEB 2008
- Article first published online: 22 FEB 2008
Choosing how to best invest for retirement is one of the most important decisions a consumer can make. Unfortunately, this can be an especially challenging task given the current financial information disclosure environment. The objective of this research was to explore whether a modified method of supplemental information disclosure impacts investors’ fund evaluations and investment intentions. Results indicate that while investors continue to place too much emphasis on prior performance, the provision of supplemental information, particularly in a graphical format, interacts with performance and investment knowledge to influence perceptions and evaluations of mutual funds.