You have free access to this content
How Do You Know That?
Article first published online: 22 FEB 2008
DOI: 10.1111/j.1745-6606.2007.00099.x
2008 by The American Council on Consumer Interests
Additional Information
How to Cite
ROTFELD, H. J. (2008), How Do You Know That?. Journal of Consumer Affairs, 42: 123–126. doi: 10.1111/j.1745-6606.2007.00099.x
Publication History
- Issue published online: 22 FEB 2008
- Article first published online: 22 FEB 2008
References
- . 2006. Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia. Journal of Consumer Affairs, 40 (Winter): 392–406.
- and . 2006. Understanding Parental Beliefs and Attitudes about Children’s Sexual Behavior: Insights from Parental Style. Journal of Consumer Affairs, 40 (Summer): 144–162.
- . 2006. Consumer Credit Risk and Pricing. Journal of Consumer Affairs, 40 (Summer): 41–63.
- and . 2007. Consumer Experiences with Predatory Lending Practices. Journal of Consumer Affairs, 41 (Summer): 29–46.
- and . 2007. The Death Care Industry: A Review of Regulatory and Consumer Issues. Journal of Consumer Affairs, 41 (Summer): 150–173.
- and . 2006. Gender Differences in Debt Repayment Problems after Divorce. Journal of Consumer Affairs, 40 (Winter): 324–346.
- , , and . 2007. What’s in a Score? Differences in Consumers’ Credit Knowledge Using OLS and Quantile Regression. Journal of Consumer Affairs, 41 (Winter): 223–249.
- , , and . 2007. The Impact of Warnings. Disclaimers and Product Experience on Consumers’ Perceptions of Dietary Supplements. Journal of Consumer Affairs, 41 (Summer): 74–99.
- , , and . 2007. The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors. Journal of Consumer Affairs, 41 (Summer): 100–126.
- . 2000. The Textbook Effect: Conventional Wisdom. Myth and Error in Marketing. Journal of Marketing, 64 (April): 122–126.
- . 2008. The Stealth Influence of Covert Marketing and Much Ado about What May Be Nothing. Journal of Public Policy and Marketing, 27 (Spring).
- and . 2006. The Influence of Individual Factors on the Effectiveness of Message Content in Antismoking Advertisements Aimed at Adolescents. Journal of Consumer Affairs, 40 (Winter): 261–293.
- . 2006. College Students’ Responses to Antismoking Messages: Denial, Defiance and Other Boomerang Effects. Journal of Consumer Affairs, 40 (Winter): 294–323.

1745-6606/asset/JOCA_centre.gif?v=1&s=c91ff0d8d186605f1a38b45198fefc668b98a86e)
