This research was supported by a grant from the W. K. Kellogg Foundation. The authors thank Nora Rifon, Herbert Rotfeld, and the reviewers for their helpful comments on an earlier draft.
Playing With Food: Content Analysis of Food Advergames
Article first published online: 17 FEB 2009
Copyright 2009 by The American Council on Consumer Interests
Journal of Consumer Affairs
Volume 43, Issue 1, pages 129–154, Spring 2009
How to Cite
LEE, M., CHOI, Y., QUILLIAM, E. T. and COLE, R. T. (2009), Playing With Food: Content Analysis of Food Advergames. Journal of Consumer Affairs, 43: 129–154. doi: 10.1111/j.1745-6606.2008.01130.x
- Issue published online: 17 FEB 2009
- Article first published online: 17 FEB 2009
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