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It appears that everyone says they want privacy, but no one wants to be left alone. Every journal article on the topic presents additional conflicts and contradictions of what people say they want, what the consumer advocates say is needed, and the self-inflicted harm consumers create. At the same time, business practices undertaken by managers recruited from the shallow end of the intellectual gene pool extend from trivial privacy invasions to the facilitation of cyber crimes. Unfortunately, the consumer protection debate has combined the annoying with the criminal, to the detriment of public policy planning that should focus on the latter.