The authors gratefully acknowledge support for this research from the Center for Retailing Excellence in the Sam M. Walton College of Business and the Mark and Dayna Sutton Faculty Support Fund.
Weighing in on Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations
Article first published online: 8 SEP 2010
Copyright 2010 by The American Council on Consumer Interests
Journal of Consumer Affairs
Volume 44, Issue 3, pages 431–462, Fall 2010
How to Cite
TANGARI, A. H., BURTON, S., HOWLETT, E., CHO, Y.-N. and THYROFF, A. (2010), Weighing in on Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations. Journal of Consumer Affairs, 44: 431–462. doi: 10.1111/j.1745-6606.2010.01177.x
- Issue published online: 8 SEP 2010
- Article first published online: 8 SEP 2010
An analysis of consumers' Weblogs and two experiments address: (1) the differences in evaluations of menu items when consumers are versus are not provided with meal calorie information, and (2) their perception of calorie levels of different types of meals. Consumers provided their calorie estimates for specific meals offered by four different fast food restaurants, and an experiment assessed effects on consumer evaluations for calorie disclosures for actual items from two of these restaurants. Results show the complex relationship between consumer perceptions regarding the restaurants, the meals and the food items that can influence consumers' calorie estimates and evaluations of meals in restaurants.