Marketing for Public Health: We Need an App for That

Authors

  • MARLA B. ROYNE,

    1. Marla B. Royne (mstaffrd@memphis.edu) is Professor and Chair, Department of Marketing & Supply Chain Management, Fogelman College of Business & Economics, and Marian Levy is Associate Professor and Director of the Master of Public Health Program, both at the University of Memphis, Tennessee.
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  • MARIAN LEVY

    1. Marla B. Royne (mstaffrd@memphis.edu) is Professor and Chair, Department of Marketing & Supply Chain Management, Fogelman College of Business & Economics, and Marian Levy is Associate Professor and Director of the Master of Public Health Program, both at the University of Memphis, Tennessee.
    Search for more papers by this author

Abstract

Marketing is well known as a powerful tool that influences consumers in their purchase behavior. Unfortunately, creative marketing approaches are not generally utilized in the area of public health. There are many consequences of this lack of effective marketing in public health, and improved communications in today's media environment are part of the solution.

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