This research was supported by grants from the McCoy College of Business Administration and the University Research Enhancement Program at Texas State University-San Marcos.
Nutrition Information and Children's Fast Food Menu Choices
Article first published online: 1 MAR 2011
Copyright 2011 by The American Council on Consumer Interests
Journal of Consumer Affairs
Special Issue: Special Issue on Public Health Issues Influenced by Consumer Choice
Volume 45, Issue 1, pages 52–86, Spring 2011
How to Cite
STUTTS, M. A., ZANK, G. M., SMITH, K. H. and WILLIAMS, S. A. (2011), Nutrition Information and Children's Fast Food Menu Choices. Journal of Consumer Affairs, 45: 52–86. doi: 10.1111/j.1745-6606.2010.01192.x
- Issue published online: 1 MAR 2011
- Article first published online: 1 MAR 2011
An experiment with 236 children, ages 6 to 11, tested whether providing nutrition information (calories and fat grams) or healthy heart symbol on fast food menus influenced the calories and fat content of the items they chose to order. There was evidence that children exposed to menus with heart symbols chose healthier meals than children exposed to menus with calories and fat content or menus with no nutrition information. Children of parents with inaccurate perceptions of their child's weight tended to make poorer food choices, as did children who visited fast food restaurants more frequently.