This research was support in part by seed funding from the University of Florida College of Journalism and Communications.
Safe Sex After 50 and Mature Women's Beliefs of Sexual Health
Article first published online: 14 SEP 2011
Copyright 2011 by The American Council on Consumer Interests
Journal of Consumer Affairs
Special Issue: Aging Consumers
Volume 45, Issue 3, pages 372–390, Fall 2011
How to Cite
MORTON, C. R., KIM, H. and TREISE, D. (2011), Safe Sex After 50 and Mature Women's Beliefs of Sexual Health. Journal of Consumer Affairs, 45: 372–390. doi: 10.1111/j.1745-6606.2011.01209.x
- Issue published online: 14 SEP 2011
- Article first published online: 14 SEP 2011
This study explores sexual health risk attitudes among women aged 50 and older. Focus group research found that women 50+ are aware of the risk for sexually transmitted diseases (STDs), but are uncomfortable about seeking health information from their regular physician who may erroneously believe that they already possess the knowledge. Although they know the importance of condom use in avoiding STDs, they may avoid negotiating condom use with their partners in an effort to avoid conflict or rejection. The results highlight a need for greater focus on women 50+ who continue to pursue active sex lives.