The authors would like to thank Carol Kaufman-Scarborough for feedback on an earlier version of this manuscript.
Aging Consumer Vulnerabilities Influencing Factors of Acquiescence to Informed Consent
Version of Record online: 14 SEP 2011
Copyright 2011 by The American Council on Consumer Interests
Journal of Consumer Affairs
Special Issue: Aging Consumers
Volume 45, Issue 3, pages 445–466, Fall 2011
How to Cite
GRIFFITHS, M. A. and HARMON, T. R. (2011), Aging Consumer Vulnerabilities Influencing Factors of Acquiescence to Informed Consent. Journal of Consumer Affairs, 45: 445–466. doi: 10.1111/j.1745-6606.2011.01212.x
- Issue online: 14 SEP 2011
- Version of Record online: 14 SEP 2011
Rapid growth in the older population raises concerns about increasing demands that aging consumers experience in service encounters. In particular, they face challenges of informed consent that require them to make decisions that support their well-being. Building on current knowledge of factors that diminish decision-making capacity with age, this study examines conditions under which aging consumers acquiesce to informed consent, when not fully informed. The conceptual framework and research propositions regarding the key factors influencing consumer vulnerability during the informed consent process are (1) cognitive changes, (2) sensory factors, (3) financial changes and (4) sender and receiver interaction. Theoretical and practical implications of the framework are discussed.