Consumer Independence, Vulnerability and Public Policy: The Case of Free Matter for the Blind

Authors

  • SHANNON B. RINALDO

    1. Shannon B. Rinaldo (shannon.rinaldo@ttu.edu) is an Assistant Professor in the Department of Marketing at Rawls College of Business. The author would like to acknowledge Shelby D. Hunt and Patrick Murphy for suggestions on earlier versions of this paper.
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Abstract

Legislation limiting access to advertising may inadvertently limit consumers from independently making consumption decisions. This article addresses the possibility that legislation limiting access to information may inadvertently create vulnerability for the consumers it is meant to protect. A specific public policy outlining the Free Matter for the Blind or Handicapped program is discussed.

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