New Zealanders have little collective vision of their position and future in a globalising world. Recent developments in New Zealand's primary sector show potential pathways to the future. We explore two claims: thinking about New Zealand is to think about the emergence of Fonterra Co-operative Group in New Zealand's globalising economy. Thinking about Fonterra is to think about New Zealand and the implications that spring from globalising activities. Fonterra is a lens to understand better the possibilities and development options and the challenges that are arising as New Zealand forges its place in a globalising world.