Dissemination of Community Health Promotion Programs: The Fargo-Moorhead Heart Health Program


  • David M. Murray

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      David M. Murray, PhD, Assistant Professor, and Director, Fargo-Moorhead Planning Team, Division of Epidemiology, School of Public Health, University of Minnesota, Stadium Gate 27, 611 Beacon St., SE, Minneapolis, MN 55455.

  • This manuscript was developed from a paper presented at the Henry J. Kaiser Family Foundation and the Pew Charitable Trusts “Conference on Community-Based Health Promotion and Drug Abuse Prevention for Youth,” April 27–29, 1986. The research reported was supported by grant HL25523 from the National Heart, Lung, and Blood Institute.


ABSTRACT: Dissemination often is the neglected phase of the development and distribution cycle. While attention has focused on developing and testing new health education and health promotion programs, relatively little effort has been placed on studying how the programs can be disseminated. This paper reviews the dissemination process, identifies factors critical to successful dissemination, uses examples from a community-based heart disease prevention study to illustrate how health promotion programs can be disseminated across a community, and suggests ways these methods might be applied to a community-based approach to adolescent drug use prevention.