Ivana T. Croghan, PhD, (firstname.lastname@example.org), Mayo Clinic Nicotine Research Program; Christi A. Patten, PhD, (email@example.com), Mayo Clinic Nicotine Research Program; Gary A. Croghan, PhD, MD, (firstname.lastname@example.org), Mayo Clinic Dept. of Oncology; Darrell R. Schroeder, MS, (email@example.com), Mayo Clinic Dept. of Biostatistics; and Paul J. Novotny, MS, (novotny@@mayo.edu), Mayo Clinic Cancer Center Statistics, 200 First St., SW, Rochester, MN 55905
A Contest to Create Media Messages Aimed at Recruiting Adolescents for Stop Smoking Programs
Article first published online: 9 OCT 2009
2004 American School Health Association
Journal of School Health
Volume 74, Issue 8, pages 325–328, October 2004
How to Cite
Croghan, I. T., Campbell, H. M., Patten, C. A., Croghan, G. A., Schroeder, D. R. and Novotny, P. J. (2004), A Contest to Create Media Messages Aimed at Recruiting Adolescents for Stop Smoking Programs. Journal of School Health, 74: 325–328. doi: 10.1111/j.1746-1561.2004.tb06621.x
This study was sponsored by the Mayo Clinic Nicotine Research Center, the Rochester School District, American Cancer Society, and Olmsted County Public Health Services. This project was funded in part by the National Institutes of Health and Human Development (RO1 HD37083), the National Cancer Institute (RO1 CA8023), and an unrestricted Educational Grant from McNeil Pharmaceuticals. Copies of winning contest entries are available from the first author.
- Issue published online: 9 OCT 2009
- Article first published online: 9 OCT 2009
- Revised and accepted for publication June 18, 2004.
ABSTRACT: This project engaged adolescents in a contest to create advertising messages aimed at recruiting teens for stop smoking programs. Middle school students were invited to design a media message for television, radio, Web, or print (newspaper or billboard). Of 4,289 students in eight middle schools of Rochester, Minn., 265 (6.2%) developed 172 stop smoking messages. The quality of their work confirmed that teens can design media messages to encourage their smoking adolescent peers to enroll in a program to stop smoking.