Grassroots Marketing in a Global Era: More Lessons from BiDil
Version of Record online: 11 FEB 2011
© 2011 American Society of Law, Medicine & Ethics, Inc.
The Journal of Law, Medicine & Ethics
Volume 39, Issue 1, pages 79–90, Spring 2011
How to Cite
Rusert, B. M. and Royal, C. D. M. (2011), Grassroots Marketing in a Global Era: More Lessons from BiDil. The Journal of Law, Medicine & Ethics, 39: 79–90. doi: 10.1111/j.1748-720X.2011.00552.x
- Issue online: 11 FEB 2011
- Version of Record online: 11 FEB 2011
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