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The Changing Role of Place-Image in the Profit Making Strategies of the Designer Fashion Industry
Article first published online: 5 JAN 2012
DOI: 10.1111/j.1749-8198.2011.00466.x
© 2012 The Author. Geography Compass © 2012 Blackwell Publishing Ltd
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How to Cite
Tokatli, N. (2012), The Changing Role of Place-Image in the Profit Making Strategies of the Designer Fashion Industry. Geography Compass, 6: 35–43. doi: 10.1111/j.1749-8198.2011.00466.x
Publication History
- Issue published online: 5 JAN 2012
- Article first published online: 5 JAN 2012
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Abstract
In today’s designer fashion industry, a number of interesting new trends are emerging. For example, some firms are freely appropriating each other’s place-images suggesting that any place-image is now up for grabs; some brands are becoming too cool for place-image; and some designers are growing too powerful to be place-bound. In this article, I argue that these developments are of interest to economic geographers.