The Changing Role of Place-Image in the Profit Making Strategies of the Designer Fashion Industry



In today’s designer fashion industry, a number of interesting new trends are emerging. For example, some firms are freely appropriating each other’s place-images suggesting that any place-image is now up for grabs; some brands are becoming too cool for place-image; and some designers are growing too powerful to be place-bound. In this article, I argue that these developments are of interest to economic geographers.