• Open Access

Reinventing R&D in an Open Innovation Ecosystem

Authors

  • Helmut Traitler,

    1. Author Traitler is with Life2Years Inc., 1250 South Orange Grove Blvd, Pasadena, CA 91105, U.S.A. Author Watzke is with Nestec Ltd., Ave. Nestlé 55, CH-1800 Vevey, Switzerland. Author Saguy is with Robert H. Smith Faculty of Agriculture, Food and Environment, The Hebrew Univ. of Jerusalem, P. O. Box 12, Rehovot 76100, Israel. Direct inquiries to author Saguy (Email: ssaguy@agri.huji.ac.il).
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  • Heribert J. Watzke,

    1. Author Traitler is with Life2Years Inc., 1250 South Orange Grove Blvd, Pasadena, CA 91105, U.S.A. Author Watzke is with Nestec Ltd., Ave. Nestlé 55, CH-1800 Vevey, Switzerland. Author Saguy is with Robert H. Smith Faculty of Agriculture, Food and Environment, The Hebrew Univ. of Jerusalem, P. O. Box 12, Rehovot 76100, Israel. Direct inquiries to author Saguy (Email: ssaguy@agri.huji.ac.il).
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  • I. Sam Saguy

    1. Author Traitler is with Life2Years Inc., 1250 South Orange Grove Blvd, Pasadena, CA 91105, U.S.A. Author Watzke is with Nestec Ltd., Ave. Nestlé 55, CH-1800 Vevey, Switzerland. Author Saguy is with Robert H. Smith Faculty of Agriculture, Food and Environment, The Hebrew Univ. of Jerusalem, P. O. Box 12, Rehovot 76100, Israel. Direct inquiries to author Saguy (Email: ssaguy@agri.huji.ac.il).
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Abstract

Abstract:  Today, the idea that random collisions and interactions offer solutions and business opportunities is no longer acceptable. Instead, partnerships and alignments, both downstream and upstream, are paramount for cross-fertilization and synergy. To survive, and thrive, in today's world of global innovation, alliances based on compatible differences must be sought. Innovation Partnerships and the Sharing-is-Winning model represent a paradigm shift toward accelerating co-development of sustainable innovation, with alignment of the entire value chain with consumer-centric innovations being one of its main pillars. It includes 3 levels of typical joint development: universities, research institutes, and centers; start-ups and individual inventors; a select number of key strategic suppliers. Reinventing R&D in an open innovation ecosystem and increasing success rates in an increasingly competitive marketplace require implementing significant steps—both perceived and tangible. Specific recommendations are provided for 10 major identified topics: leadership, strategy, the consumer, the value chain, internal experts and championship, metrics, IP, culture, academia, and passion. The Sharing-is-Winning model extends the scope of open innovation to sustainable and enhanced processes of co-innovation.

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