Reinventing R&D in an Open Innovation Ecosystem
Article first published online: 1 MAR 2011
© 2011 Institute of Food Technologists®
Journal of Food Science
Volume 76, Issue 2, pages R62–R68, March 2011
How to Cite
Traitler, H., Watzke, H. J. and Saguy, I. S. (2011), Reinventing R&D in an Open Innovation Ecosystem. Journal of Food Science, 76: R62–R68. doi: 10.1111/j.1750-3841.2010.01998.x
- Issue published online: 1 MAR 2011
- Article first published online: 1 MAR 2011
- MS 20100947 Submitted 8/22/2010, Accepted 11/15/2010.
- innovation partnerships;
- Sharing-is-Winning model;
- strategic alliance;
- value chain
Abstract: Today, the idea that random collisions and interactions offer solutions and business opportunities is no longer acceptable. Instead, partnerships and alignments, both downstream and upstream, are paramount for cross-fertilization and synergy. To survive, and thrive, in today's world of global innovation, alliances based on compatible differences must be sought. Innovation Partnerships and the Sharing-is-Winning model represent a paradigm shift toward accelerating co-development of sustainable innovation, with alignment of the entire value chain with consumer-centric innovations being one of its main pillars. It includes 3 levels of typical joint development: universities, research institutes, and centers; start-ups and individual inventors; a select number of key strategic suppliers. Reinventing R&D in an open innovation ecosystem and increasing success rates in an increasingly competitive marketplace require implementing significant steps—both perceived and tangible. Specific recommendations are provided for 10 major identified topics: leadership, strategy, the consumer, the value chain, internal experts and championship, metrics, IP, culture, academia, and passion. The Sharing-is-Winning model extends the scope of open innovation to sustainable and enhanced processes of co-innovation.