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Attitude Importance: Understanding the Causes and Consequences of Passionately Held Views



People care passionately about some attitudes and consider them deeply important, and they accord no particular significance to other attitudes. In the current paper, we review the state of the psychological literature on attitude importance. We consider the factors that cause people to attach importance to some attitudes but not to others, and we review the cognitive, affective, and behavioral consequences of attaching importance to an attitude. Finally, we explore several open questions regarding attitude importance, charting a course for future research in this area.

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