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Multiple Mechanisms of Prime-to-Behavior Effects
Article first published online: 29 JUN 2009
DOI: 10.1111/j.1751-9004.2009.00187.x
© 2009 The Authors. Journal Compilation © 2009 Blackwell Publishing Ltd
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How to Cite
Wheeler, S. C. and DeMarree, K. G. (2009), Multiple Mechanisms of Prime-to-Behavior Effects. Social and Personality Psychology Compass, 3: 566–581. doi: 10.1111/j.1751-9004.2009.00187.x
Publication History
- Issue published online: 6 JUL 2009
- Article first published online: 29 JUN 2009
- Social and Personality Psychology Compass 3/4 (2009): 566–581, 10.1111/j.1751-9004.2009.00187.x
- Abstract
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- Cited By
Abstract
Recent research has explored how the activation of social constructs via priming can affect behavior. Multiple mechanisms have received support, including direct activation of behavioral representations, goal activation, biases in person perception, biases in situation perception, and biases in self-perception. We review the evolving complexity of proposed prime-to-behavior mechanisms, discuss the predictions of each mechanism, and suggest some integrative principles that influence how and when primed constructs affect behavior.