Culture and Stereotyping Processes: Integration and New Directions



Stereotyping is one of the largest and most enduring research areas in social and personality psychology; many of the processes by which stereotypes are formed, maintained, and applied are now well understood. Yet, little is known about the degree to which stereotyping processes apply outside of North American and Western European contexts. This theoretical paper aims to serve as a starting point for researchers interested in the intersection of culture and stereotyping. We review the nascent literature documenting similarities and differences in intergroup perception across cultural groups and note areas in which the cross-cultural and stereotyping literatures have explored common mechanisms that could be profitably integrated. Finally, we offer suggestions for future research that will greatly improve our understanding of how culturally influenced cognitive tendencies influence the perception of social groups and their members.