Outlines of a Critical Sociology of Consumption: Beyond Moralism and Celebration

Abstract

The ‘new’ sociology of consumption that emerged in the 1980s acknowledged that consumption is a significant cultural and social practice and not just a mere signifier of the pathological elements of contemporary societies. Arguably, this rehabilitation of consumption has overshot its mark and has led to an overly positive, complacent and celebratory rendering of consumption and to an overriding concern with the symbolic and communicative dimension of goods. Driven by the debates on globalization, political consumerism and the relation between consumption and citizenship, current work shows increased interest in the politics of consumption. The article explores in what directions the classic concern with the symbolic and communicative dimension of goods might be taken if it is more thoroughly grounded in an analysis of the politics of consumption and of the current reconfigurations of consumers and citizens. The overall aim is to outline a basis for a critical sociology of consumption.