Climate change is one of the most pressing issues of our time, and the media have been demonstrated to play a key role in shaping public perceptions and policy agendas. Journalists are faced with multiple challenges in covering this complex field. This article provides an overview of existing research on the media framing of climate change, highlighting major research themes and assessing future potential research developments. It argues that analysis of the reporting of climate science must be placed in the wider context of the growing concentration and globalization of news media ownership, and an increasingly ‘promotional culture’, highlighted by the rapid rise of the public relations industry in recent years and claims-makers who employ increasingly sophisticated media strategies. Future research will need to examine in-depth the targeting of media by a range of actors, as well as unravel complex information flows across countries as media increasingly converge.