Environmental/Green Cultural Shifts: Dynamics of Social Change

Abstract

The greening of society is a strong cultural wave as we enter the second decade of the century. This article considers what it means to be ‘green’, core issues that the environmental sustainability wave brings to society and the role of sociology its evolution in public culture. A key argument offered is that sociologists’ historic commitment to critical analysis and to social justice could be important in determining whether the green wave is simply a cultural trend or if it will expand to become a cultural shift. The contributions of environmental sociology, ecofeminism, deep ecology, and green economics are considered significant influences on the relationship between environmentalism and social analysis. Whether scholars and activists can link key concepts such as sustainable development, ecological sensitivity, human dignity, and social justice may prove critical for achieving the goal of societal transformation toward a greener culture.