Constructing Authenticity: A Review of Trends and Influences in the Process of Authentication in Consumption

Abstract

I review the processes surrounding consumption in the arts and leisure activities, through which consumers, producers, and marketers construct products as authentic. I examine how producers and marketers authenticate their products to differentiate them in an increasingly saturated global market, meeting consumer demand for products that appear ‘true’ or ‘real’. Such authentication creates value for products, which promotes consumption. I delineate what generic forms of authentication people favor, along with how individuals and organizations use various cultural resources to promote products as authentic. These forms include what I term otherizing and traditionalizing.