Delivering Tailored Smoking Cessation Support via Mobile Phone Text Messaging: A Feasibility and Acceptability Evaluation of the Quittext Program


  • This research was supported by grants from Cancer Research UK (C1345/A8215) and the National Institute for Health Research (NIHR) School for Primary Care Research (SPCR).

James Jamison, University of Cambridge, Institute of Public Health, Forvie Site, Robinson Way, Cambridge CB2 0SR, UK. E-mail:


Text messaging has emerged as a potentially useful tool to help smokers quit. This paper evaluates smokers' preferences for the Quittext program, which examines the feasibility and acceptability of delivering tailored smoking cessation advice via mobile phone text messaging. Thirty smokers completed a web-based smoking behavior questionnaire and received 6 weeks of tailored text messages. Feedback was obtained via questionnaires and semistructured interviews. Smokers reported a preference for positive support, tailoring message content, and the ability to interact with the system. Delivering quitting advice by text message was considered feasible and acceptable. This research contributes to the literature; however, further intervention evaluation is warranted, with larger controlled studies needed to fully assess program feasibility and its effect on quit rates.