This research examines the happiness of 182 married, urban Hindu husbands and wives. Prior research emphasizes that the processes mediating well-being diverge across cultures with personal desires not impacting the happiness of non-Western couples. However, with globalization as self needs become important, barometers of happiness such as intimacy and conflict in a relationship assume a critical role in the quality and longevity of marriage, even for non-Western marriages in a contemporary India. Participants were 91 Indian couples, married an average of 11 years, from three socioeconomic classes, three family structures, and arranged and love marriages. Results reveal that happy couples, compared with unhappy couples, reported agreement, empathy, validation, support, and fulfilled expectations. Couples’ experience and expression of intimacy, affected by social context, also predicted enhanced levels of happiness in marriage while conflict had a negative effect on marital happiness. This research suggests how personal desires may be transforming cultural practices.