ABSTRACT: Advances in the science of weather modification have provided an opportunity for significant progress in the area of precipitation management. Coordination of efforts and intensification of both laboratory and field research could lead to major advances within the decade. In view of the important decision-making role played by society, however, it is necessary that our scientific efforts be coordinated with a public relations program designed to inform and educate the public on the role and potential of artificial precipitation augmentation. In addition, careful consideration must be given to those social and legal issues related to weather modification. Environmental impact, land use, economic potential and damage liability are aU factors of importance in any comprehensive analysis. Rational solutions to questions in each of these areas is dependent upon the establishment of a sound scientific basis for operational weather modification, which should be the first priority.