Respectively, Post-Doctoral Associate and Professor, Department of Urban Studies and Community Health, Edward J. Bloustein School of Planning and Public Policy, Rutgers University, 33 Livingston Ave., Suite 100, New Brunswick, New Jersey 08901–1958.
PROMOTING GROUND WATER POLLUTION PREVENTION IN SMALL BUSINESSES1
Article first published online: 8 JUN 2007
JAWRA Journal of the American Water Resources Association
Volume 33, Issue 1, pages 193–204, February 1997
How to Cite
Lowrie, K. W. and Greenberg, M. (1997), PROMOTING GROUND WATER POLLUTION PREVENTION IN SMALL BUSINESSES. JAWRA Journal of the American Water Resources Association, 33: 193–204. doi: 10.1111/j.1752-1688.1997.tb04095.x
Paper No. 96033 of the Journal of the American Water Resources Association (formerly Water Resources Bulletin). Discussions are open until August 1, 1997.
- Issue published online: 8 JUN 2007
- Article first published online: 8 JUN 2007
- small business;
- ground water pollution prevention;
- innovation adoption;
- water resources education;
- water policy/regulation/decision-making;
- government-business relationship
ABSTRACT: Although they have not been the focus of major regulations, small businesses can contribute pollutants to ground water through routine practices. Because strict regulation of millions of micro firms is not likely, water resource professionals face a challenge of how to reach small business operators with effective pollution prevention messages. The purpose of this study was to examine the factors that influence a small business operator to adopt measures that reduce potential ground water pollution. We looked at how information delivery, internal business characteristics, and external relationships are associated with voluntary preventive measures. Mail surveys from small businesses in New Jersey municipalities and interviews with business owners provided data about business characteristics and current pollution prevention activities. Findings suggested that businesses doing the most to prevent ground water pollution were generally more connected to external organizations and had more financial and technical resources. The study also discovered that small business owners fear government involvement in their affairs. The study concludes with recommendations to encourage more voluntary adoption of prevention measures by businesses. These center on separating assistance programs from enforcement and involving industry peer groups in an effort to make information available in a non-threatening manner.