Strong smoker interest in ‘setting an example to children’ by quitting: national survey data
Article first published online: 9 DEC 2010
© 2011 The Authors. ANZJPH © 2010 Public Health Association of Australia
Australian and New Zealand Journal of Public Health
Volume 35, Issue 1, pages 81–84, February 2011
How to Cite
Thomson, G., Wilson, N., Weerasekera, D. and Edwards, R. (2011), Strong smoker interest in ‘setting an example to children’ by quitting: national survey data. Australian and New Zealand Journal of Public Health, 35: 81–84. doi: 10.1111/j.1753-6405.2010.00638.x
- Issue published online: 8 FEB 2011
- Article first published online: 9 DEC 2010
- Submitted: March 2010 Revision requested: June 2010 Accepted: July 2010
- quitting motives;
Objective: To further explore smoker views on reasons to quit.
Methods: As part of the multi-country ITC Project, a national sample of 1,376 New Zealand adult (18+ years) smokers was surveyed in 2007/08. This sample included boosted sampling of Māori, Pacific and Asian New Zealanders.
Results:‘Setting an example to children’ was given as ‘very much’ a reason to quit by 51%, compared to 45% giving personal health concerns. However, the ‘very much’ and ‘somewhat’ responses (combined) were greater for personal health (81%) than ‘setting an example to children’ (74%). Price was the third ranked reason (67%). In a multivariate analysis, women were significantly more likely to state that ‘setting an example to children’ was ‘very much’ or ‘somewhat’ a reason to quit; as were Māori, or Pacific compared to European; and those suffering financial stress.
Conclusion: The relatively high importance of ‘example to children’ as a reason to quit is an unusual finding, and may have arisen as a result of social marketing campaigns encouraging cessation to protect families in New Zealand.
Implications: The policy implications could include a need for a greater emphasis on social reasons (e.g. ‘example to children’), in pack warnings, and in social marketing for smoking cessation.