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References

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    Free TV Australia. Commercials which advertise alcoholic drinks. In: 2010 Commercial Television Industry Code of Practice. Section 6.7. Mosman ( AUST ) : Free TV Australia; 2011.
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    Lace F. Alcohol Beverage Advertising in Mainstream Australian Media 2005 to 2007: Expenditure and Exposure. Melbourne ( AUST ) : Victorian Department of Human Services for the Monitoring of Alcohol Advertising Committee; 2009 April. p. 4.
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    Fielder L, Donovan R, Ouschan R. Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television. Addiction. 2009;104(7):115765.
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    Australian Communications and Media Authority. Children's Viewing Patterns on Commercial, Free-to-air and Subscription Television: Report analysing audience and ratings data for 2001, 2005 and 2006. Melbourne ( AUST ) : Commonwealth of Australia; 2007 May. p. 47.
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    Roche AM, Bywood PT, Borlagdan J, Lunnay B, Freeman T, Lawton L, et al. Young People and Alcohol: The Role of Cultural Influences. Adelaide ( AUST ) : National Centre for Education and Training on Addiction; 2008. p. 133.
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    Gilmore I. Alcohol and social marketing – Is it time to ban all forms of marketing? BMJ. 2009;339:3646.
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    National Preventative Health Taskforce. Australia: The Healthiest Country by 2020. Canberra ( AUST ) : Commonwealth of Australia; 2009. p. 251.