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An Irresistible Market: A Critical Analysis of Hollywood–Bollywood Coproductions


Corresponding author: Jennifer M. Proffitt; e-mail:


This article examines the nature of the symbiotic relationship between Hollywood and Bollywood using critical political economy as an analytical strategy and conceptual framework to evaluate the consequences of increasing cooperation between Hollywood film studios and the Indian film industry. We suggest that because the primary objective of the movie industry under capitalism is market dominance through cooperation and concentration, it is important to analyze the political and economic repercussions of coproductions between these global entertainment industries.