This article is a revised version of chapter 2 of my MIT Ph.D. thesis. I thank Glenn Ellison, Paul Joskow, Aviv Nevo, Rob Porter, Whitney Newey, Pat Bajari, Liran Einav, Brian McManus, Paul Ellickson, and participants at numerous academic conferences, seminars, and the 2003 National Association of Broadcasters/Broadcast Education Association Convention in Las Vegas for useful comments. I also thank Rich Meyer of Mediabase 24/7 for providing access to the airplay data and the National Association of Broadcasters for providing a research grant for the purchase of the BIAfn MediaAccess Pro database including the Arbitron share data. The article has been much improved by the thoughtful insights of the editor Philip Haile and two referees. The previous title of this paper was “Coordination Games, Multiple Equilibria and the Timing of Radio Commercials.” All views expressed in this article, and any errors, are my own.
The strategic timing incentives of commercial radio stations: An empirical analysis using multiple equilibria
Article first published online: 12 OCT 2009
© 2009, RAND
The RAND Journal of Economics
Volume 40, Issue 4, pages 710–742, Winter 2009
How to Cite
Sweeting, A. (2009), The strategic timing incentives of commercial radio stations: An empirical analysis using multiple equilibria. The RAND Journal of Economics, 40: 710–742. doi: 10.1111/j.1756-2171.2009.00086.x
- Issue published online: 12 OCT 2009
- Article first published online: 12 OCT 2009
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