This article is a revised version of chapter 2 of my MIT Ph.D. thesis. I thank Glenn Ellison, Paul Joskow, Aviv Nevo, Rob Porter, Whitney Newey, Pat Bajari, Liran Einav, Brian McManus, Paul Ellickson, and participants at numerous academic conferences, seminars, and the 2003 National Association of Broadcasters/Broadcast Education Association Convention in Las Vegas for useful comments. I also thank Rich Meyer of Mediabase 24/7 for providing access to the airplay data and the National Association of Broadcasters for providing a research grant for the purchase of the BIAfn MediaAccess Pro database including the Arbitron share data. The article has been much improved by the thoughtful insights of the editor Philip Haile and two referees. The previous title of this paper was “Coordination Games, Multiple Equilibria and the Timing of Radio Commercials.” All views expressed in this article, and any errors, are my own.
The strategic timing incentives of commercial radio stations: An empirical analysis using multiple equilibria
Version of Record online: 12 OCT 2009
© 2009, RAND
The RAND Journal of Economics
Volume 40, Issue 4, pages 710–742, Winter 2009
How to Cite
Sweeting, A. (2009), The strategic timing incentives of commercial radio stations: An empirical analysis using multiple equilibria. The RAND Journal of Economics, 40: 710–742. doi: 10.1111/j.1756-2171.2009.00086.x
- Issue online: 12 OCT 2009
- Version of Record online: 12 OCT 2009
Options for accessing this content:
- If you are a society or association member and require assistance with obtaining online access instructions please contact our Journal Customer Services team.
- If your institution does not currently subscribe to this content, please recommend the title to your librarian.
- Login via other institutional login options http://onlinelibrary.wiley.com/login-options.
- You can purchase online access to this Article for a 24-hour period (price varies by title)
- If you already have a Wiley Online Library or Wiley InterScience user account: login above and proceed to purchase the article.
- New Users: Please register, then proceed to purchase the article.
Login via OpenAthens
Search for your institution's name below to login via Shibboleth.
Registered Users please login:
- Access your saved publications, articles and searches
- Manage your email alerts, orders and subscriptions
- Change your contact information, including your password
Please register to:
- Save publications, articles and searches
- Get email alerts
- Get all the benefits mentioned below!