Real Options in the Motion Picture Industry: Evidence from Film Marketing and Sequels


  •  Accepted by Alan Webb. We thank the motion picture industry executives who shared their knowledge of the business with us, as well as Tony Davila, Anita Elberse, Yuchang Huang, Bill Lanen, Tatiana Sandino, Alan Webb (the Associate Editor), and two anonymous reviewers for comments. We also thank the IMA Foundation for Applied Research for their financial support.