ABSTRACT. The city of Amarillo, Texas, is unusual in that more than 5,000 art objects in the form of signs are displayed on individual properties. These signs represent a unique partnership between the public and a wealthy individual, Stanley Marsh 3, who subsidizes them. Through a field survey of 723 signs and a questionnaire mailed to 98 residents with signs in their yards, we explored use of the signs for communal and individual expression. The field survey found a higher concentration of signs in low- and moderate-income neighborhoods and in Hispanic areas than in high-income and non-Hispanic neighborhoods. The questionnaire revealed that residents used signs for both individual and communal expression and that most residents with signs liked them. Dissatisfaction among a small percentage of residents with signs suggested that the vast number of signs may have compromised their initial uniqueness.