Category Captainship vs. Retailer Category Management under Limited Retail Shelf Space
Article first published online: 29 MAR 2010
© 2010 Production and Operations Management Society
Production and Operations Management
Volume 20, Issue 1, pages 47–56, January/February 2011
How to Cite
Kurtuluş, M. and Toktay, L. B. (2011), Category Captainship vs. Retailer Category Management under Limited Retail Shelf Space. Production and Operations Management, 20: 47–56. doi: 10.1111/j.1937-5956.2010.01141.x
- Issue published online: 11 JAN 2011
- Article first published online: 29 MAR 2010
- History: Received: January 2006; Accepted: June 2008 by Jayashankar Swaminathan; after 2 revisions.
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