A Sales Forecast Model for Short-Life-Cycle Products: New Releases at Blockbuster
Article first published online: 29 MAR 2012
© 2012 Production and Operations Management Society
Production and Operations Management
Volume 21, Issue 5, pages 851–873, September-October 2012
How to Cite
Chung, C., Niu, S.-C. and Sriskandarajah, C. (2012), A Sales Forecast Model for Short-Life-Cycle Products: New Releases at Blockbuster. Production and Operations Management, 21: 851–873. doi: 10.1111/j.1937-5956.2012.01326.x
- Issue published online: 19 SEP 2012
- Article first published online: 29 MAR 2012
- Manuscript Accepted: OCT 2011
- Manuscript Received: AUG 2010
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